In 1999, Chuck Jones, creator of the Coyote and Road Runner, published his autobiography Chuck Amuck, in which he details, at one point, the nine rules that governed his writing of the cartoons. This miniseries on our relationship with the coyote takes its structure from those rules. Part 1 begins with Jones' first 3 rules. Rule #1: "The Coyote cannot harm the Road Runner except by going, 'Beep beep!'" Our greatest effects on coyotes come from the ways in which we alternately demonize and valorize them. Rule #2: "No outside force can harm the Coyote - only his own ineptitude or the failure of the Acme products." In our efforts to exterminate the coyote, we do as much harm to ourselves and the ecosystems on which we depend as we do to the coyote. And rule #3: "The Coyote could stop anytime - if he were not a fanatic," and so could we.